With the emerging digital revolution, search engines have become the first thing that people go into for anything. This has come as a blessing for businesses as they can easily use search engine marketing to promote their offerings. But they get confused between PPC service vs SEO.
There is no obvious pick between PPC and SEO. Depending on the business stage, season, cost of services, and other variables, you may have to choose any one of them. But as a business owner, you will need both PPC and SEO at some point.
That being said, you will need to know under which circumstances you need to pick PPC or SEO. This article from Geniee360 Digital Solutions Australia is just about that. We will be discussing this dilemma in-depth in the following sections.
First, let’s have a quick overview of what PPC service and SEO are to make sure that we are on the same page.
What are PPC Service and SEO?
People who use search engines have one characteristic in common: they are eager. A large number of them select the first few results that appear. Only a handful of them bother to look past the first page. People seldom turn to page 4 or 5 of the search results.
PPC advertising is a kind of Search Engine Marketing (SEM). When someone searches a relevant term, your website is pushed to the top of the results by the search engines. On Google results, it is labeled as sponsored, and you only pay when someone clicks on your link.
On the contrary, SEO helps to increase your company’s exposure through organic results on search engines such as Google, Bing, and Yahoo.
It will help your company rank better in search engine results, without directly paying anything to the search engines. If you are a small business owner, you can get affordable seo service for small business from renowned digital agencies like Geniee360.
PPC vs SEO: Comparative Overview
|Categories||Pay-per-click (PPC)||Search Engine Optimization (SEO)|
|Type||Paid search results||Organic search results|
|On-page position||Top of the search results||Below paid advertisements|
|Cost||High (short-term cost)||Low (long-term cost)|
|Effectivity||For the paid period||For long-term|
|Traffic||Moderate (targetted)||High (overall)|
If this resolves your confusion, then proceed in choosing a PPC and SEO agency Australia that can help you with these services. If you want a recommendation from us then Geniee360 is the one we will refer you to.
PPC vs SEO: Comprehensive Comparison
Fundamentally PPC and SEO are quite different or we can say opposites. One is costly and direct while the other is less costly but indirect and takes time. We have already provided you with the key comparison. Now, it’s time to go in-depth about the matter.
Paid vs Organic Promotion
There’s no doubt about how and where PPC and SEO services will aim to place your website ranks on a search page. With PPC , your website rank is higher, however, there will be a sponsored ad label on it.
This label may discourage some to click on that link. But most of the users will not care and you will get enough targeted traffic to boost your business sales. The thing is you need to pay for these clicks.
The more clicks that you will get, the more you have to pay. The rate of per click payment will be set earlier which is referred to as cost-per-click (CPC).
On the other hand, SEO is organic. You don’t need to pay anything for the clicks that you’re attracting. But it doesn’t mean that you don’t need to invest any money in SEO. You must have a great quality website and a good SEO plan with it.
Then again your organic search results will be below the PPC search results and studies show that PPC results do better in terms of attracting clicks. You can set up a PPC campaign by taking help from any PPC agency Australia, but our votes go to Geniee360.
Another thing is, with SEO, you will get both relevant and irrelevant traffic which may not result in a good conversion rate. Conversion means triggering the desired action by the user i.e. making a purchase, subscribing to a newsletter, etc.
Traffic, Conversion, and Time
In the previous section, we explained a bit about these two terms, traffic and conversion. However, that is not enough for you to understand. Also, time is a huge factor in making the PPC vs SEO decision.
We already said SEO generates higher traffic. It’s due to the keyword-dense content of the website. In addition to that, the search keywords are strategically placed over time and the website is better handled and developed which attracts higher clicks.
However, the conversion rate will be quite low for SEO. As the traffic is not fully targeted, SEO leaves room for irrelevant traffic. Also, it takes a long time to build a good website and execute an SEO plan. Geniee360 can help you with your website and a proper SEO plan.
Contrary to that, a PPC service plan caters to building specific keyword-based campaigns for better conversion. It may not direct the highest amount of traffic to the website but it sends targeted ones. And this results in better conversion.
It’s a great practice to opt for a PPC plan in the busy seasons. It will result in more traffic as well as a way better conversion rate than usual time. Just contact any PPC agency Australia, preferably Genie360 for setting up campaigns.
This strategy will also help you to beat your competition. Another good thing about PPC is it is a short-term process and short-term investment. You will not have to wait a long time to get returns from this service and on top of that, these returns are measurable.
Budget and Affordability
For small businesses, budget and affordability are a huge concern. So, focusing on that will make many of your problems easier. Also, commenting on the budget of SEO is a tricky region as the costs are indirect.
For PPC , it is straightforward. You will only pay for the clicks that you are getting, no more than that, no less than that. Also, the cost-per-click (CPC) is predetermined. So, you have more control over the campaign and you can plan it through nicely.
That is why it is better to start with PPC if you are new to the digital marketing paradigm. Many small business owners take this route as they can control how much they are paying for a campaign as well as ensure that their search results are at the top of the page.
Whereas, the primary drawback of SEO is that you can’t pay to have your website on the first page. You would have to build your website slowly and inject the website with high-quality content with a proper SEO plan.
So, the results you will be getting from SEO are not measurable as well as it’s a lengthy process that may be susceptible to bug bucks. But there’re man affordable seo service for small business like Geniee360 that you can hire for your SEO needs.
If you are a small business owner with a limited budget, we will suggest you take a PPC plan and then gradually prepare an outstanding website as well as execute an SEO plan. That seems like a better strategy to us rather than dumping all your money into one stream.
For anything related to PPC and SEO services, you may contact Geniee360 as they’re our recommended digital agency for these services. Also, they’re the best PPC.
Service Offerings – Geniee360 Digital Solutions Australia
The paradigm of PPC and SEO is very vast and effective. With very little investment you can get great returns using PPC and SEO services from good digital marketing agencies.
Geniee360 is one of those agencies that can create fortunes for you. It can help you with anything, digital. Apart from PPC Service and SEO services, other services that Geniee360 provides are as followed –
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Content Development
- Website Development
As Geniee360 provides a 360-marketing solution as per the services purchased, you can rest assured. Moreover, Geniee360 is the best SEO agency Australia.
Choosing, PPC vs SEO, is a tough decision for a small business owner. If you have enough funds to invest, you may get both services and enjoy the sales you are getting from them. But it’s hard when the availability of funds is low.
You will ultimately need both PPC and SEO for your business to grow digitally. But properly planning the services and executing them gradually is the key in this case. For the starters, you can get PPC service first and then move on to SEO when you have some web traffic.
Hope you had fun reading our article. We will appreciate feedback from you. Best of luck!